Project Information
CommunisPR worked with SMSA to launch its inaugural Legacy Campaign, which seeks to raise $20 million. In collaboration with the Datoc Witten Group, CommunisPR conducted a feasibility study. Based on the study findings, we have partnered with SMSA to launch an integrated multimedia communications strategy to support the Legacy Campaign. Marketing and communications tactics include traditional media, social media campaigns, video promotions and publication of an annual report. The SMSA mission video earned a SAVVY Award.
In 2017, SMSA increased its social media and peer-to peer fundraising by 92%.
